Media Manager
Media Manager
The position leads the development of integrated marketing communication that is fully integrated with liquid ideas across Owned/Earned/Paid, generating Trial/Awareness/Visibility and Shared channels to deliver brand objectives and derive greater impact for all FCEPL brands.
What we ask
Educational Qualification:
- MBA with majors in Marketing from a reputable institution
Skills:
- Expert in Media Planning, buying and Execution
- Digital expert and leading the RFC Pakistan Digital.
- On-Ground Activation expertise
- Good Analytical Skills
- ITP Process lead
Attitudes:
- Team player
- Work under pressure and with multiple task at the same time.
- Straight Forward, objective and determined
- Developing and maintaining relationship with external stakeholders
- Effective communication, presentation and facilitation
- Negotiation and influencing
- Encouraging and caring towards peers and agency people.
- Project managementUse a maximum of 5 bullet points to describe what the requirements are.Focus on (in this order):
- Describe the ideal candidate. What kind of personality or behavioural characteristics are you looking for. Choose at least two of the three below:
- You have a broader view than just your position and you can identify with our purpose ‘Nourishing by Nature’.
- You are customer focused and are able to act with speed and decisiveness to achieve the best results.
- You take responsibility for your work and are continuously looking for new opportunities to make a change.
- Most important competences and knowledge
- Level of education
- Working experience
What we offer
Vacancy description
Media and Digital PlanningManaging Media & Digital buying and planning, and Creative agencies.Strong knowledge of all media platforms TV, Digital, OOH, Radio, Print & On-ground Activations.Leads and manages the process of Integrated Touch point planning. Directs regular reviews and leverages agency resources appropriately for delivery of the most effective strategies and plans for each brand.Ensures the most effective communication mix.Ensure timely approval and execution of yearly media and digital plansResponsible to control and monitor both local and regional media and brand health KPIsResponsible to align and control budget phasing to ensure transparent and correct media, digital and activation spendingProvide significant input into all media mix discussions and analysisImplement strategies including those marketing opportunities with Brand managers in TV, Digital, PR, Online Marketing, Consumer Promotions and Retailer Co-Marketing.Ensure the implementation of best practices for media & digital planning and buying processes, competitive media and digital analysis, media and digital cost and performance benchmarks, and media effectiveness.Using media and digital knowledge to counsel brands on key issues and questions. Conduct regular training as a part of capability to ensure brands are familiar with relevant company learning and guidelines pertaining to offline and online media
Analyze results of media efforts and develop measures of success. Ensure programs result in highest possible levels of business benefit
Media and Digital BuyingDelivering long-term sustainable competitive advantage at lowest possible costs; benchmarking to measure competitive advantage on an on-going basis; and developing strong relationships with key media suppliers and using company and agency resources to achieve buying objectives.
