Brand Lead Chocomel France

  • Sales & Marketing
  • Paris (FRA)
  • Professional - Experienced
  • 32-40 hours
  • Job-ID: 54528

Brand Lead Chocomel France

Are you eager to contribute to the international expansion of the Chocomel brand in France? Are you passionate about the power of strong brands? Are you excited to convince our customers and consumers with impactful activations, innovations, and communication campaigns? Do you get energized by tracking and achieving successful business results? Do you know the French consumer inside and out? Then this is your chance!

Brand Lead Chocomel France

What we ask

  • You have a Master's degree, combined with 7-10 years of relevant marketing experience within a brand context in an FMCG company in the French market
  • You have sufficient knowledge of the French market, both consumers and customers, to lead the French marketing plan
  • You have a passion for brands
  • You have a thorough knowledge of media, communication (both online and offline), and activation
  • You are familiar with brand P&L responsibility and skilled in fact-based analysis of your commercial results. Experience with Nielsen data is a plus
  • You are positive, curious, and take the initiative. You have a real "can-do" mentality
  • You are hands-on and, with the necessary dose of creativity, always think solution-oriented and consumer-first
  • You communicate smoothly and have a good command of French and English

What we offer

  • A dynamic, challenging and innovative work environment
  • We believe in nourishing growth and offer training and personal development
  • Competitive remuneration package

Vacancy description

  • You are the driving force behind the launch of Chocomel in France and are responsible for achieving business and marketing objectives
  • To this end, you lead various marketing projects (both communication and activation). You develop the support plan (above and below the line), implement the 4Ps, and closely monitor the results. You will also collaborate closely with various cross-functional teams both locally and internationally
  • Together with your media agency and creative agencies, you strive for the perfect execution of the marketing plan
  • You analyze the business results of our Chocomel brand and the dairy market and translate your insights into concrete learnings and action plans
  • You closely monitor your marketing budget and are the owner of your brand P&L

 

 

 

#LI-KA1

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

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As the Brand Lead for Chocomel France, you will be responsible, together with the Sales team, for launching the Chocomel brand in France. You will be part of the Europe Chocomel team.

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JOB-ID: 54528 | Brand Lead Chocomel France, France
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