Brand Manager

Consumer Understanding 

- Analyze data from research.

- Run regular 6Ps reviews and suggest action plans and follow up on execution

Results: 

• Propose quarterly research report and suggest actions
• Propose quarterly 6Ps review of brand and suggest actions

Strategy, Plans & Brands Planning

- Coordinate formulation of Issues & Opportunities, Strategies &   Objectives.

- Suggest Jobs to be done/ Priorities per category as per Category Strategy and Brand Audit

- Translate Brand Strategies/Objectives into Brand Marketing plan.

- Oversee marketing and communication activities to ensure consistency with Brand strategy & objectives.

Results: 

• Propose Brand Marketing Plan aligned with Brand JTBD for each country
• Report on countries marketing plans & executions
• Deliver BMP on time and in full

In Market Activation  

- Support delivery of annual financial plan as measured through market share, topline performance, margin and profit.

- Work internally with Sales & Channel Development to elaborate Shopper Marketing plans and lead in-store execution

- Work externally with Media, Communication, Digital, and Activation Agencies to execute Brand plans and to deliver results expected from promotions and activations

Results:  Achieve:

• Volume target for each country in the Cluster
• EBIT target for each country

Innovation Management

- Work with cross functional teams and make proposals for projects documents.

- Prepare & coordinate all required inputs for different projects gates.

- Lead packaging and product development

- Track & Monitor Innovation KPIs.

Results  

• Run effective innovation meeting
• Deliver artworks materials
• On time in full delivery of innovations

A&P management

- Put together Yearly A&P plan.

- Track & Monitor A&P spend to ensure ‘’actual is in line with forecast’’.

- Drive Return of A&P investment on all promotional activities.

Results              

• Track A&P spent and propose monthly A&P report