Alaska's Brand Personality


Progressively Caring

Alaska is the expert in family nutrition and our personality is epitomized by the progressive Filipino mom who knows that playing outdoors and being active is the best way to help kids learn & grow.

Vibrantly Active

Alaska and sports have always gone hand-in-hand. Nutrition together with action is ‘the Alaska way’ and we have always believed that being active outdoors encourages teamwork, discipline and determination. Values that benefit children physically, emotionally and socially to help families develop active, healthy and happy kids.

Alaska Milk

Naturally Strong

For over 40 years Alaska has been providing Filipino families with nutritious dairy products, helping children grow stronger to unlock their potential. Our partnership with Royal FrieslandCampina brings further dairy expertise, the latest technology and the highest possible international standards. Ensuring absolute peace of mind and reinforcing what progressive Filipino moms have always known – that Alaska is the natural choice for clean, safe, delicious and nutritious milk.

Naturally Strong


Alaska is an intrinsic part of Filipino life. More than a milk brand, we are an integral part of the community. We are proud to contribute back to the rich fabric of Filipino society. We believe that strong communities are built on the foundation of strong families and that Alaska, in more ways than one, keeps families in winning form.