Channel and Category Development Manager/Trade Marketing Manager (Specialized Nutrition)
Channel and Category Development Manager/Trade Marketing Manager (Specialized Nutrition)
Join us as a Channel and Category Development Manager for our Specialized Nutrition business, focusing on Friso milk powder. In this role, you’ll drive growth through data-driven strategies, optimizing in-store visibility, distribution, and activations. Collaborating with sales teams, you'll ensure Friso’s presence is maximized across key channels. If you're passionate about specialized nutrition and eager to make an impact, we'd love to hear from you!
Key objectives:
This position is responsible for coordinating the development of high quality insights-driven channel & category strategies, and supporting Sales organization in execution of Consumer and Channel Activation plans focused on in-store visibility and activation, distribution and (national) promo plan.
What we ask
- Education: University graduate in business administrative, foreign trade, economics or related fields
- Experience: At least 02 years working experience in relevant position for FMCG industry (experience in sales planning, trade marketing is an advantage)
- Skills:
- Strong analytical skills and business mindset; Proven business management competency
- Strong communication and influencing skills
- Creative and passionate, willing to take challenges
- Proactive, confident and able to work under high pressure
- Good command in English and computer skills
What we offer
- A purpose-driven organization committed to long-term impact, bringing better nutrition to the world. We offer a professional, collaborative, and inclusive work environment to help you expand your knowledge.
- We provide the right level of autonomy and trust, along with a competitive salary and benefits package that recognizes and rewards individual performance and potential.
- We offer diverse training and development programs to support your professional growth.
Vacancy description
- Co-develop data-driven Channel & Customer Plan across channels to grow numeric and weighted distribution in (selected) regions/areas. Align & integrate with Brand Plans. Set growth targets for distributors & customers within channel and identify gaps (& root causes)
- Support Regional Sales teams/KAMs with Joint Business Planning, by providing compelling data & insights and supporting in aligning company goals with customer needs
- Identify opportunities to further grow distribution of Hero SKUs across channels and improve exposure
- Monitor key business indicators: Forecasts, volume, OSA%, Customer/Distributor/Channel contribution by category, Hero SKU distribution by channel & identify priority channels, customers and development opportunities
- Support Manager Regional Sales/KAMs in strategically managing Field sales team by orienting team towards top priority customers/distributors/channels and supporting ‘Perfect Store’ execution (incl. shelf position, OSA) & providing feedback to brand managers
- Define scope and target KPIs of Perfect Store program and identify tools to optimise Perfect Store elements, based on guidelines from Marketing team
- Align activity calendar with customers/distributors and collaborate with (Field) Sales team in excellent execution of Customer and Channel Activation & (incl. look & feel of in-store activation, position on shelf, OSA etc.) and provide feedback of in-field execution to Marketing teams
- Create planograms based on guidelines from Marketing, and land planograms and assortment with key customers and collect feedback for marketing
- Systematically collect shop floor insights (incl. pack/product stand-out on shelf, competitor innovations) and feedback information to marketing
- Understand the generated Channel & Customer Insights and able to translate to insight-based Channel Planning
- Other tasks assigned by the Line Manager.
Team Details
See all colleagues on LinkedInOur story
You and us, we go way back. Maybe you grew up with our products, but you have certainly seen our iconic brands on the shelves. Did you know that FrieslandCampina is one of the largest dairy cooperation's in the world, owned by 10,564 member dairy farmers. Every day our farmers and 22,961 and employees in 32 countries try to get the most out of milk, from grass till glass. To us, milk is not just milk. It is more than that. It is something magical to our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness. It's not just about what we do, but who we are. Driven by our purpose, to provide better nutrition for the world and good living for our farmers, now and for generations to come.
We believe in the power of 'We'
We are constantly looking for new business opportunities to innovate, contribute and bring high-quality nutrition to the world. We build on a high performance and inclusive culture, act with a growth mindset and a go-getter mentality. That means people here are open, friendly, and pragmatic. We are team players that seek collaborations built on trust and respect - and embrace the power of differences in order to grow together.