Assistant Brand Manager
Assistant Brand Manager
- Develop and activate brand strategy to deliver growth targets.
- Work along with internal and external stakeholders to ensure smooth execution of commercial plans.
- Identify, evaluate and act on opportunities that help build the brand’s penetration.
- Align the purpose of the brand with the overall vision of the Company.
我们的需求
- You have 3-5 years of experience working in core marketing.
- You possess excellent analytical skills to effectively identify, prioritize, and communicate business opportunities based on consumer and market insights.
- You are proactive and take ownership, with a passion for discovering new opportunities.
- You excel in effective communication.
- You have strong collaboration skills.
我们可提供
At FrieslandCampina, you'll immerse yourself in a unique, globally connected culture, where collaboration with colleagues across all our businesses is part of daily life. Alongside a competitive salary and comprehensive benefits package, we’re dedicated to your ongoing development, offering abundant opportunities for hands-on learning. Our informal, friendly environment fosters teamwork with passionate professionals who share your drive for excellence. At FrieslandCampina, we empower you with the autonomy and confidence to make a meaningful impact — helping to nourish the world while advancing your career.
空缺职位描述
- Responsible for developing a through understanding of the category & competitors and trends affecting the same.
- Responsible for delivering the brand’s targets.
- Develop Brand Strategy (positioning, translation for different consumer segments, brand architecture) that is aligned with the purpose of the brand and the vision of the company.
- Develop innovations strategy (innovation and renovations funnel for 12Q, CAPEX appetite) that is aligned with the purpose of the brand and the vision of the company.
- Develop and activate a brand plan that enables targeted growth for the brand.
- Translate brand plan into the elements necessary for brand communication across all relevant consumer touchpoints including in-store communication.
- Measure and report performance on all marketing campaigns by assessing the KPIs and ROI of each task.
- Monitor and take corrective action on brand equity & awareness parameters.
- Create excitement for the brand by executing a consumer-led innovation strategy.
- Analyze consumer insights, retail data, competitor activities & global trends to identify growth opportunities for the business.
- Monitor brand performance at retail with market visits, identify issues & opportunities and avenues for on-ground / retail activation of brand.
- Ownership of marketing A&P budget.
- Mobilize internal stakeholders & partner agencies to ensure execution of operational plans.
- Align with all relevant stakeholders to ensure consistent quality of products to meet the needs of different consumer segments.
- Measure and report performance of SKU volumes to identify areas of issue and opportunity.
- Influence relevant stakeholders to ensure accurate forecasting and consistent distribution of products.
在 FrieslandCampina，我们珍视每一个人独一无二的天性，也相信不同个体在一起可以产生巨大的能量。我们拥抱差异，打造无偏见 （性别、宗教、种族、性取向、年龄、残疾或国籍）的工作环境。释放天性，共赢为世界提供更好的营养。如果这也是你的初心，加入我们。
团队详情
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JOB-ID: 59756 |
Assistant Brand Manager,
Pakistan