Gaining brand momentum for Chocomel in the UK

Meet Jake, a 26-year-old native of the UK and a holder of a business management with marketing degree from UEA’s Norwich Business School. With nearly four years of experience at FrieslandCampina, Jake currently works as the  Chocomel Brand Manager, overseeing the entire marketing mix for the brand. In doing so, he is gaining a comprehensive understanding of various business departments and their role in bringing Chocomel to market while effectively serving their customers.

Jake is working hard to capitalise on the success of Chocomel's 2023 TV debut as he plans the brand's second above-the-line (ATL) campaign. ‘’Running the campaign last year was a real highlight, being part of the whole journey from creative and media brief, to being on set when filming, to then finally seeing it live on your own TV is a great feeling and I’m super proud of the results we saw. ‘’

‘’Launching our Chocomel Plant-Based SKU (Stock Keeping Unit) was a great moment for the brand, expanding the categories it can play in. It showcased to me that the company understood the importance of being relevant to consumers,  and being data driven in our decision making.’’

’FrieslandCampina UK doesn’t feel like a massive organisation, the feeling in the office is that of an small medium-sized enterprise (SME), however you have the backing of a global organisation. We are given the flexibility to do our jobs to the best of our ability, in a way that suits ourselves, and there are lots of opportunities for growth within the UK organisation and internationally.’’

Jake's collaborative nature shines when managing complex projects “I feel this is evident in the relationships I have built cross-functionally and allows me to gain a broader understanding of the requirements to succeed and grow Chocomel. Getting everyone bought in to the vision for a brand, especially as a Brand Manager, is vital in moving the brand forward’’