Key Account Manager eCommerce
Purpose of the Job Responsible for the eCommerce (Pureplyers) and eRetailers account. This role leads the cascading of the Fighting Unit strategy into data-driven 12Q Channel and Customer Plans for the assigned eCommerce and eRetailers account. Align and integrate with Brand Plans from Marketing team and Channel & Category strategy from CCD team. Lead execution against 12Q Plan with the accounts through joint business planning, perfect online shop-in-shop, strong profit management and growth of key accounts and their share of wallet. Strategically manage the assigned eCommerce and eRetailers Account.
Wat we vragen
• Solid understanding and track record in eCommerce strategy, channels
• Clear communicator, effective negotiator, with the ability to identify others’ needs
• Can work autonomously but also as part of multi-disciplinary teams
• Open minded and ‘thinks creatively out of the box’, forward thinking.
• Eye for detail in execution
• Enthusiasm for acquiring new skills and knowledge, as well as for developing others.
• Good command of both English & Thai in speaking, reading, and writing
• Self-motivated with ‘can do attitude’.
• Organizational sensitivity
• Strong communication skills
• Team player, team spirit ambassador as to connect multidisciplinary teams under one seamless consumer experience
Wat we bieden
FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon, My Boy, and Debic. The extensive product range of quality products includes UHT milk, yoghurt drinks, condensed milk, and whipping cream. We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.
Vacaturetekst
• Lead cascading of Fighting Unit strategy into data-driven Channel & Customer Channel plan for eCommerce and eRetailers account (incl. budget , KPIs and yearly targets, per key account). Align and integrate with Channel & Category strategy from CCD team. Run execution drumbeat and deliver on Channel & Customer strategy, driving distribution & profitable volume growth
• Key person to consult clients on commercial strategy across E-commerce pure players and eRetailers, own social commerce , and co-working with Marketing team for plan social media strategy.
• Work closely with local Commercial management (Key Account team) to ensure proper Account Management and Development of existing Key Accounts across multiple categories.
• Drive customer preference to grow share of wallet through: (1) Constructive partnering with new and existing customers (incl. e-retailers); (2) Leading fact-based negotiations to create WIN-WIN trade terms (incl. optimal price and promo policy, in alignment with Marketing) and engaging in joint business planning; (3) Creating efficient service agreements
• Win with relevant assortment: (1) Prioritizing Hero SKUs in assortment planning with Key Accounts(2) Contributing to insights on right price/pack architectures ( (OBPPC) for eCommerce and eRetailers (3) Collect pack insights and learnings from field and closely monitor competitors and customer demand to drive barrier-breaking renovation/ innovation
• Drive physical availability by executing Consumer and Channel Activation plans and leading Perfect online shop-in-shop: (1) Set distribution targets per customer (prioritizing Hero SKUs); (2) Ensure Perfect Visibility by including Perfect Store KPIs in customer agreements and facilitating data collection;
• Run effective promotions (driving penetration and with positive ROI). Align activity calendar with customers in excellent execution of Channel & Customer Plans (incl. look & feel of online activity campaign).
• Monitor eCommerce and eRetailers contribution per customer and key sales KPIs: vol./val./ profitable growth, , and provide reports to Channel Lead (incl. improvements and growth opportunities).
• Own and run a reliable sales forecast & S&OP for the eCommerce channel.