Brand Manager
As a Brand Manager, you will be responsible for developing and implementing effective marketing strategies for the Dutch Lady brand. Your role will involve managing various aspects of brand management, including, brand positioning, campaign management, research, performance analysis, and budget management.
What we ask
- Bachelor’s degree with a minimum of 5 years’ relevant work experience preferably within the FMCG industry
- Good communication and presentation skills to effectively convey brand messages and collaborate with internal and external stakeholders
- Ability to work independently as well as in a team, with a proactive and results-driven approach
- Strong analytical skills to interpret data, identify trends, and make informed decisions
- Creative thinking and problem-solving abilities to develop innovative marketing campaigns and overcome challenges
What we offer
- Career development and learning opportunities
- Good remuneration package
- Collaborative work culture
- Dynamic and innovative industry
Vacancy description
As a Brand Manager, your daily responsibilities will involve a range of tasks related to brand management and marketing. Here are some of the activities you can expect to engage in on a daily basis:
Strategic Planning: Collaborate with the marketing team and broader commmerial team to develop and refine brand and commercialstrategies, including target audience identification, market positioning, and product portfolio management
Campaign Management: Plan, execute, and monitor integrated marketing campaigns across various channels, such as Digital, social media, PR, and instore. Coordinate with advertising agencies and internal teams to ensure brand messaging consistency and campaign effectiveness
Market Analysis: Conduct regular market research and analysis to stay informed about industry trends, consumer preferences, competitor activities, and market opportunities. Use these insights to inform brand strategy and decision-making
Innovation pipeline: Define and Refine innovation pipeline to ensure the brand offers the most nutritious and competitive products in the market
Team Details
See all colleagues on LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.