Marketing Manager
Marketing Manager
- Drive brands growth in Vietnam by turning insights into agile, data-informed marketing actions, challenging conventions, and pursuing calculated risks.
- Balance strategic leadership with hands-on execution, ensuring strong cross-functional alignment and effective stakeholder management across the organization.
Wat we vragen
Strong strategic thinking, project management, and analytical skills.
Excellent communication, presentation, and stakeholder management abilities.
Resilient and adaptable in a fast-paced, evolving environment
Strong leadership capability with the ability to develop others
Foster a high-performance, collaborative team culture internally & externally with our partners
Bachelor’s degree in Marketing, Business, or related field (MBA is a plus)
7+ years of experience in marketing, preferably in FMCG
Fluent in English and Vietnamese
Wat we bieden
Distinctive company culture rooted in Dutch heritage and strengthened by a global, international presence
Purpose-driven work where you will contribute directly to our mission of nourishing Vietnam
Professional development opportunities through structured programs designed to support continuous growth and career advancement
Competitive compensation and benefits package aligned with your skills, experience, and contributions
Empowering environment that provides the opportunity to # UnleashYourNature and realize your full potential
Vacaturetekst
Brand Strategy & Annual Planning
Lead the development of annual brand plans, including objectives, strategies, and execution roadmaps aligned with business goals
Translate strategy into focused, adaptable action plans, adjusting quickly based on performance and market changes
Manage marketing budgets and ensure efficient allocation of resources to maximize ROI
Innovation & Product Development
Identify consumer trends, insights, and whitespace opportunities to drive new product development
Lead stage-gate process, Own and manage the end-to-end innovation pipeline, from idea generation to commercialization
Collaborate closely with R&D, Supply chain, CCD and Sales teams
Advertising & Campaign Management
Develop and execute integrated marketing campaigns, with a focus on accelerating mental availability on digital & social-first platforms
Work with creative and media agencies to deliver compelling, locally relevant campaigns
Ensure brand consistency and strong execution across all consumer touchpoints
Monitor campaign effectiveness and continuously optimize based on performance data
Business Performance & Monthly Reviews
Maintain strong understanding of competitive landscape and industry trends
Lead monthly business reviews, analyzing sales performance, market share, and campaign effectiveness
Provide clear insights and recommendations to senior management, balancing short-term delivery with long-term brand building
Own the Brand P&L
Ons team
Zie alle collega's op LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.