Assistant Channel & Category Development Manager (Trade Marketing)
We are hiring talent for Channel & Category Development (Trade Marketing) to lead the development of data-driven channel and category strategies that support our Sales teams and drive in-store activation, visibility, and distribution growth. The role involves aligning brand and channel plans, supporting regional sales through insights and joint business planning, and executing in-store programs to enhance shelf presence and performance.
Key objectives:
- Be responsible for excellent plan execution of channel & category activities in General Trade (GT) channel.
- Ensure effective in-store communication, visibility and availability of GT channel
Ce que nous demandons
- Experience: 1-2 years of experience in field sales, trade marketing of FMCG or related fields
- Skills:
- Effective at communication, execution and analytical skills
- Good command in English & advanced computer skills in Ms-word, Excel, PowerPoint
Ce que nous offrons
- Unique company culture of Dutch heritage and international presence.
- You'll become a key part of our ongoing transformation and continue to provide better nutrition for the world.
- You'll be working with a wonderful team who are motivated to contribute and to live our purpose
- Diverse development program and internal opportunities to grow and enhance your professional journey
- We offer you a competitive salary & benefits package.
- Opportunity to #UnleashYourNature
Description du poste vacant
1. Plan execution
- Develop and execute Assortment strategy and Promotion Guidelines for GT channel, benchmarking with other channels and competitor’s offers
- Based on Channel strategies, develop detailed implementation plan of GT for the assigned category: scheme and budget management, phasing, tracking of activities
- Evaluate and analyse contract performance for each account to generate optimal efficiency
- Collaborate with Demand Planning to forecast category and channel growth, especially exclusive SKUs on monthly basis
- Be responsible for excellent execution of the plan
- Prepare OTIF logistics for all promotions
2. Instore communication
- Adapt and execute in-store communication activities for General Trade channel initiatives to launch/relaunch of products and to acquire new customers
- Collaborate with Operation team to deploy in-store extra visibility, display audit process
- Facilitate reimbursement of display incentive, trade promotion to distributors/ retailers
- Manage Discount budget monthly and leverage Discount budget to maximize effectiveness
- Other tasks as assigned by direct supervisor
Other tasks assigned by the Line Manager.
Détails de l'équipe
Voir tous les collègues sur LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.
This role is an independent contributor and reports to GT Channel Development Manager (GT Channel Development Lead).