Senior Social Commerce and Digital Marketing Manager
Senior Social Commerce and Digital Marketing Manager
Our new Social Commerce and Digital Marketing Manager will help enhance brand presence, engagement, and sales for Friso in Vietnam. The focus will be on leveraging key digital platforms, particularly social media and e-commerce, to reach target parents, build trust, and drive conversions in a highly competitive and regulated industry.
Ce que nous demandons
- Increase Brand Awareness & Trust: Position Friso as a trusted, high-quality, and reliable choice for infant nutrition among Vietnamese parents.
- Drive Online Engagement: Foster active communities and meaningful interactions with target audiences across relevant social media platforms.
- Generate Qualified Leads & Sales: Convert engaged users into loyal customers through effective social commerce strategies and integrated digital campaigns.
- Optimize Customer Journey: Ensure a seamless and positive experience from initial brand exposure to post-purchase support.
- Monitor & Analyze Performance: Track key metrics, derive actionable insights, and continually optimize strategies for maximum ROI.
Ce que nous offrons
An exciting opportunity to be part of bringing Friso back to growth in Vietnam.
Description du poste vacant
Strategy & Planning
- Market & Competitive Analysis
- Digital Marketing Strategy Development
- Content Strategy & Calendar
- Influencer Marketing Strategy
- Performance Monitoring & Reporting Framework
Social Media Management & Community Building
- Platform Management: Meta (with a focus on Live and Reels), TikTok (especially TikTok Shop).
- Content Creation & Publishing
- Community Engagement
- Live Commerce Execution
- User-Generated Content (UGC) Initiatives
E-commerce & Performance Marketing
- Social Commerce Integration
- Paid Media Campaigns
- Marketplace Optimization
- Website/Landing Page Optimization
- Data Analysis & Reporting
Brand Protection & Compliance
- Regulatory Adherence: Ensure all digital marketing and social commerce activities strictly adhere to the WHO Code, Marketing in IFT of FrieslandCampina, and Vietnamese regulations, including those related to breast-milk substitutes. This is paramount.
- Crisis Management
Chez FrieslandCampina, nous croyons en un environnement de travail où chaque employé peut être pleinement lui-même et se sentir libre d'exprimer tout son potentiel. Nous valorisons les différences et accueillons les candidatures quels que soient votre genre, votre religion, votre origine ethnique, votre orientation sexuelle, votre âge, votre handicap ou votre nationalité. Si ce que nous sommes vous correspond, nous vous encourageons à postuler, même si vous pensez ne pas correspondre à toutes les exigences du poste.
Détails de l'équipe
Voir tous les collègues sur LinkedInWe are looking for our next team member that has:
- Proven experience (min 7+ years) in social commerce, digital marketing, or brand management, specifically within the Vietnamese market.
- Demonstrable experience working with infant formula, FMCG, or health/nutrition brands is highly preferred.
- In-depth knowledge of Vietnamese social media landscape (Meta, TikTok) and e-commerce platforms (Shopee, Lazada).
- Strong understanding of social commerce trends in Vietnam, including live commerce and influencer marketing.
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JOB-ID: 58003 |
Senior Social Commerce and Digital Marketing Manager,
Viet Nam