Marketing Specialist

FC-Professional (~€2.4B NS) –FAT valorization at a profitable growth YoY. FC-P will drive farmer profit in the B2B customer channels and is the go-2-partner (in dairy and plant-based value-added ingredients) for our customers. In close cooperation with customers and through the exchange of in-depth market, ingredient and application expertise, FC-P helps customersto win in their markets. FC-P is a global business with local offices, and dedicated product and application development and production facilities around the world.

FC-P in Malaysia launched its Global professional brand “Debic” and local brand “Dutch Lady Professional” in 2021 with the vision to become the most preferred European dairy brand in Malaysia/Singapore. With sustained momentum in the business and overwhelming response from operators the business and team size continue to grow. With the commissioning of a new milk processing factory at Bandar Enstek a major part of future growth in Malaysia will come from professional customers. With a relatively new position in the market FC-P Malaysia’s main objective is to grow presence via coverage extension and growing share of wallet with existing customers while building brand credentials and establishing an application led portfolio strategy. 

Marketing Specialist

What we ask

  • Minimum 5 years of relevant working experience
  • Bachelor Degree in business or relevant field 
  • Good knowledge in HoReCa & Bakery market in Malaysia
  • Strong in making presentation via PowerPoint and data driven decision making
  • Willing to travel within Malaysia for onsite demos, roadshows etc
  • Experience in event and project management
  • Have a good understanding about brand and channel management
  • Fluent in both spoken and written English 

What we offer

  • Unique company culture of Dutch heritage and international presence
  • Competitive salary & benefits package
  • A team of talented and passionate innovation enthusiasts as sparring partners
  • Cross disciplinary career growth learning opportunities 

Vacancy description

Key accountabilities Execution of channel/customer-centric plans:

  • Contributing to OTIF executing country plans at the right touchpoint(s) and interactions. Customer journey execution specialists ensure the right experience for our customers in all interactions with FC-P (both off- online). Marketing execution
  • Together with Channel Managers safeguard the consistency of our brand assets & and marketing execution

Facilitate Channel and Category growth in MYSG by focusing on key tasks under our agile commercial execution framework:

Mental Availability

  • Support channel lead in execution of exhibitions, social media and website communications contents while safeguarding the consistency of our marketing and brand assets
  • Work with channel lead to develop sales materials for sales team
  • Coordinate with distributors, baking/cooking schools and/or chef buddies to organize masterclass with our Brand Ambassadors
  • Execute perfect store at bakery ingredient shops based on channel strategy
  • Support channel lead in executing sponsorship strategy

Customer Preference

  • Facilitate the key account conversion by helping put together pitching deck, marketing launch plan for LTO, tracking of local bakery and Coffee & Tea trends, arrange ideation sessions in close consultation with channel lead, Key Account Manager, Chef/Barista and Customer
  • Execute channel campaigns including tracking report for promotional sell out activities
  • Conduct regular product & application trainings for distributors and sales team Physical Availability
  • Lead execution of planned roadshows with distributors and wholesalers.
  • Update and maintain leads conversion list from events and roadshows

Relevant Portfolio

  • Core task of this position is execution based, so in this case around the execution of the launch of new NPDs
Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

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JOB-ID: 52269 | Marketing Specialist, Malaysia
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