Channel Development Manager (GT Channel)
Channel Development Manager (GT Channel)
Are you ready to shape the future of Channel Development Manager (GT Channel)? Do you thrive on building strategic partnerships and driving business growth? As the Channel Development Manager, you will lead the development of comprehensive channel solutions that better meet the needs of shoppers and customers and are aligned with category priorities, including the channel’s picture of success.
What we ask
- Education: BA, prefer Master Degree in Business or related fields
- Experience: 6 - 8 years of Trade Marketing/ Channel Development in related field/ FMCG is an advantage
- Skills & Knowledge:
- English communication skill (written and spoken)
- Confident, fast moving, disciplined, reliable and friendly personality- Can Do mindset: think in solutions, not in problems
- Be able to concentrate for long period of time, handle pressure with high sense of confidentiality
- Deep knowledge of Trade marketing in Vietnam
- Experience in leading a team (team management) and communication & presentation capabilities
- Influencing capabilities internally & externally
- Conceptual thinking
What we offer
At FrieslandCampina Vietnam, we offer more than just a job - we offer a journey to grow and make an impact. Here’s what you can expect:
- Unique company culture of Dutch heritage and international presence
- You’ll become a key part of our ongoing transformation and contribute to provide better nutrition for the world
- You will be working with a wonderful team who are motivated to contribute and to live our purpose
- Diverse development program to grow and enhance your professional journey
- We offer you a competitive salary & benefits package
- Opportunity to #UnleashYourNature
Vacancy description
- Category Channel Leadership
- Lead the development of Channel strategy
- Develop Channel Picture of Success, enabling its implementation, ongoing review, and optimization
- Develop appropriate Promotion Calendars with the RSM’s, KAMs and Chains (Internal & External Customers) factoring cost effective Promotions, Communication, New Product Introductions, occasion-based activation, etc.
- Coordinate, develop and execute multi-category initiatives within the channel.
- Conduct Promotional Analysis and build insights & learning.
- S&OP (Commercial Planning)
- Continuously track execution performance and enable efficient identification of performance issues to course correct and achieve the Channel plan.
- Consolidate and evaluate the bottom-up sales outlook (current and planned) against long-term objectives for all categories to capitalize on opportunities, maximize synergies, and optimize resource allocation.
- Monitor adjustments within sales teams between review meetings within a planning cycle.
3. Shopper Centricity & Store Power
- Build insight-based JBP with key accounts
- Coordinate, develop and execute multi-category initiatives within the channel. Lead cross-functional in-store execution (Mktg, Cat & Sale)
4. Revenue Growth Management
- Understand Channel Value Chain and profit pool identifying opportunities for optimization.
- Evaluate the effectiveness of trade investments and guide investment choices across Channels and brands to improve Channel Contribution
- Identify optimal mix of products to offer across different channels and locations, tailored to diverse consumer/shopper preferences.
Team Details
See all colleagues on LinkedInFrieslandCampina Vietnam is part of Royal FrieslandCampina, one of the world’s largest dairy cooperatives from the Netherlands. Since 1995, we’ve brought high-quality dairy products to Vietnamese families through brands like Dutch Lady, Friso, Yomost, Fristi, Completa, and Longevity. We value people who want to make an impact beyond their role. At FrieslandCampina, you’re trusted to take ownership, make bold decisions, and grow your career with purpose. Working here means contributing to a better world. Proudly nourishing Vietnam. This role belongs to the Channel and Category Development. You will be leading a team of 3 members.