Brand Manager - HoReca

For over 150 years, Frieslandcampina has been leading in dairy expertise and craftmanship adapting to market and societal circumstances. Our purpose connects our past, present and future. Nourishing by nature; providing good nutrition to the world, a good living for our farmers, now and for generations to come.


Frieslandcampina Professional, or FCP, is a €2.4B EUR food service business offering professional cream, butter and dessert solutions to operators all around the world. With 18,000 member farmers and offices in Europe, APAC and China, FCP aims to drive farmer profit in the B2B channel by providing value-adding solutions and becoming the go-to-partner dairy partner for operators.



Brand Manager - HoReca

What we ask

  • 4-6 years of proven experience in marketing, communication or business-related fields. B2B or food service experience is a plus.
  • Understanding of HoReCa channel (preferably within FMCG environment); if not, related industry experience with big passion for food!
  • Academic/ Master (WO) level
  • Business acumen & budget management
  • Customer obsession: curious about operators and promotes outside-in thinking
  • Strong execution of plans and activities
  • Performance & data-driven mindset
  • Team player  
  • Positive, can-do mentality
  • Self-driven
  • Creative; content creator

What we offer

Be able be part of the Channel HoReca Team giving support to FC Professional Spain


Challeging position in a growing company

Vacancy description

We are looking for a HoReca channel manager to develop the following:


  • Develop and execute local Horeca channel based on food professional insights, competitor landscape, customer growth drivers and business objectives
  • Own the local Horeca strategy and drive 12Q plans based on channel and operator insights
  • Work closely with the sales team to deliver impactful campaigns including relevant trade promotions and fairs
  • Manage product portfolio activities for hero assortment, innovation and renovation projects; lead local innovation projects from ideation & business case creation to launch
  • Create value for operators with Debic brand by delivering effective communication based on operator insights, guest trends and top dishes.  Utilize data analytics to monitor performance and ensure maximum impact where applicable. 
  • Manage local A&P budget spend and forecast
Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Thoughtful collaboration with - Country managers & commercial team, Bakery manager, finance (incl. pricing), digital team, KOL/ ambassadors, AB customers and/ or distributors, category dev team.

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JOB-ID: 52784 | Brand Manager - HoReca, Spain
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