Senior Brand Manager
Senior Brand Manager
Lead the brand growth and communication strategy for Foremost Omega, steering its transformation toward a science-backed, and emotionally resonant brand loved by modern parents. The purpose is to shape the brand’s long-term vision, drive 360° marketing excellence, and deliver business impact through powerful consumer insight, creativity, and flawless execution.
Foremost is the No.1 Kids UHT Milk brand in Thailand, trusted by millions of Thai families. Yet, the kids’ UHT category is one of the most intensely competitive battlegrounds in FMCG. This role calls for a bold, insight-driven leader who can fuse science with storytelling, turning nutrition expertise into emotional brand power that connects deeply with modern Thai moms with best-in-class execution.
Wat we vragen
• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 8+ years of progressive experience in brand management (FMCG preferred).
• Proven success in developing integrated communication campaigns and managing cross-functional projects.
• Strong commercial acumen with the ability to turn insights into business growth.
• Leadership mindset with experience in managing agencies and influencing without authority.
Wat we bieden
FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon, My Boy, and Debic. The extensive product range of quality products includes UHT milk, yoghurt drinks, condensed milk, and whipping cream. We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.
Vacaturetekst
1. End‑to‑End Brand Ownership with Strategic Depth
This role carries full responsibility for long‑term and short‑term brand planning, including annual and quarterly roadmap development, brand calendar management, and alignment with innovation, channels, and commercial priorities. Candidates should be comfortable balancing equity building and conversion goals while stewarding brand consistency in partnership with regional and global stakeholders.
2. Execution Excellence Through Collaboration and Influence
Success depends on the ability to lead integrated, 360° campaigns from idea to market, working across ATL, digital, social, and in‑store channels. The role requires strong cross‑functional influence, close partnership with Sales, Shopper Marketing, R&D, and agencies, and the ability to turn product innovation into compelling consumer stories with flawless go‑to‑market execution.
3. Strong Performance Mindset and Financial Accountability
The Senior Brand Manager is expected to rigorously track brand health, campaign effectiveness, and commercial performance, using insights to continuously optimize impact. Full ownership of the A&P budget is critical, with a focus on ROI, investment efficiency, and proactive identification of growth opportunities through competitive intelligence and cultural trendspotting.