Marketing Communication Specialist
Marketing Communication Specialist
FrieslandCampina Ingredients is looking for a Marketing Communication Specialist APAC to deliver strong marketing communication values to grow business by elevating customers & consumers experience in APAC region.The Ingredients business group develops nutritious and functional ingredients that add value to our customer products. The business group supplies natural ingredients based on dairy raw materials to industrial customers in early life, performance, healthy ageing and medical nutrition industry worldwide. The Ingredients business group has sales offices in five countries (the Netherlands, the United States, Singapore, Brazil, and China).
Wat we vragen
- Bachelor degree
- 3-6 years of experience in the field of (Brand) marketing and communications
- Up-to-date understanding of (B2B) Marketing, Branding and (internal) Communication developments, as well the traditional and digital media landscape
- Digitally savvy and creative
- Strategic thinking skills and takes initiative
- Driven and energetic- able to energize teams
- Strong business sense; commercially obsessed
- Ability to define effective Brand & Communication strategy and roadmaps, and successfully implement these
- Strong execution skills and good organizer
- Demonstrated ability to work successfully in a fast-paced environment
- Ability to influence and drive through successful change management approach, communication strategy, and effective media relations.
- Aptitude to effectively communicate on all levels (verbal and written) – with key leads, peers, colleagues, and external partners/ stakeholders
Wat we bieden
- Unique company culture of Dutch heritage and international presence
- Competitive bonus scheme, flexible working hours, and the ability to work from home.
- Diverse training and mentoring programs to help you grow on your own professional journey
- Exceptional support of cross disciplinary movement within the company to broaden your knowledge and growth paths
- A friendly and informal working environment
- Autonomy and trust to create longer term impact that helps bring better nutrition to the world
Vacaturetekst
Brand Strategy & Activation:
- Design, implement and shepherd the FCI Brand as part of the FCI strategy, including brand platform, architecture, positioning, messaging, and visual identity, as well brand guidelines for segment communication (in partnership with the segment teams)
- Design and lead internal and external branding programs, measure and continuously improve on brand equity, create, deploy and enforce foundational content and tools and lead marcom support around key segment marketing events
External Communication:
- Help building the business’s reputation through developing and implementing a thought leader approach
- Provide guidance and executional support to Segment Teams in conceptualizing, developing and executing engaging content for their target audiences
- Organize/Drive efficient processes around the creation of content to drive business and specific FCI/ segment marketing objectives and launch content to relevant stakeholders, forums and raise business’s profile at events/trade shows
- Drive performance and content population of FCI’s WeChat channel in line with the business and marketing objectives as set by Segment Marketing.
Agency & Media Relations:
- Build external relationships with key influencers. Liaise with Corporate Communication on any overarching FCI Media relations and/or Crisis communication
- Drive social media activities for the region
- Vendor selection & management, PO creation and follow-up.
Internal Communication & Strategy:
- Develop, implement and execute an RSO China communications strategy in line with business objectives
- Translate Global messages to regional specific along with rolling out and implementation of those messages and increasing employee engagement
- Support Business Leads and segments with overall communications to ensure alignment and timely communication of key messages throughout the organization
Ons team
Zie alle collega's op LinkedInYou and us, we go way back. Maybe you grew up with our products, but you have certainly see our iconic brands on the shelves. Did you know that FrieslandCampina is one of the largest dairy cooperation’s in the world, owned by 10,564 member dairy farmers. Everyday our farmers and 22,961 employees in 32 countries try to get the most out of milk, from grass till glass. To us, milk is not just milk. It is more than that. It is something magical to our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness. Its not just about what we do, but we are. Driven by our purpose, to provide better nutrition for the world and good loving for our farmers, now and for generations to come.
We are constantly looking for new business opportunities to innovate, contribute and bring high-quality nutrition to the world. We build on a high performance and inclusive culture, act with a growth mindset and a go-getter mentality. That means people here are open, friendy and pragmatic. We are team players that seek collaborations built on trust and respect – and embrace the power of differences in order to grow together.
One of the reasons why our company is driven by our culture and our believe in the power of “we”. It’s in the our nature. For over 150 years, we treasure the uniqu nature of our differences. It is how we operate. We believe that when you stay true to your nature, you will get the most out of our natural potential. If that is in you nature too. Bring your spark. Join us. Grow with us. Unleash your nature.