Assistant Brand Manager (Acquisition & Activation scope)
Assistant Brand Manager (Acquisition & Activation scope)
As the Assistant Acquisition & Activation Manager, you will be at the frontline of execution, taking ownership of how we bring our brand to life in one of the most dynamic and flexible channels. This is a fast-moving space with high potential — and your role is key to unlocking that growth by driving user acquisition where it matters most.
This is a hands-on, roll-up-your-sleeves role — perfect for someone with a builder’s mindset, who’s excited to test, learn, adapt, and move fast. You’ll be responsible for executing and optimizing activation plans that convert first-time users, while constantly finding smarter ways to reach more moms, more effectively.
What we ask
- Education: BS/MS degree in marketing or a related field
- Experience:
+ Strong customer relatonship management to directly work and manage execution in each chain
+ Well planning skill to manage multi-activities happen at the same time across 14 chains
+ Strong can-do attitude, willing to test & learn for the continuous improvement
+ Willing for business trip Nationwide even in the weekend (with compensation after that)
What we offer
At FrieslandCampina Vietnam, we offer more than just a job — we offer a journey to grow and make an impact. Here’s what you can expect:
- 13th-month salary & KPI bonus based on business performance
- Full social insurance on full salary from day one
- Competitive salary & benefits package
- Development programs to support your growth
- Opportunity to #UnleashYourNature.
Vacancy description
Event & Experiential Marketing: Build the new user acquisition ecosystem by organizing or supporting brand events, pre-natal workshops, etc to provide direct interaction with the brand.
In-Store Activation: Developing and implementing new user acquisition programs, visual merchandising, and staff training in local Mom and Baby chains.
Digital Activation: Executing social commerce initiatives for local Mom & Baby (e.g., supporting live streams on TikTok Shop, Facebook Live, etc), running digital contests, and interactive campaigns to drive immediate engagement and purchase.
Collaboration: Working closely with the CCD and sales teams to ensure smooth execution of new user acquisition activities.
Feedback & Optimization: Collecting real-time feedback from acquisition activities, analyzing their impact on immediate sales or engagement, and making quick adjustments.
Compliance: Ensuring all programs, especially those involving sampling or direct consumer interaction, strictly adhere to the WHO Code, Marketing in IFT for FrieslandCampina, and local regulations in Vietnam.
Team Details
See all colleagues on LinkedInFrieslandCampina Vietnam is part of Royal FrieslandCampina, one of the world’s largest dairy cooperatives from the Netherlands. Since 1995, we’ve brought high-quality dairy products to Vietnamese families through brands like Dutch Lady, Friso, Yomost, Fristi, Completa, and Longevity.
We value people who want to make an impact beyond their role. At FrieslandCampina, you’re trusted to take ownership, make bold decisions, and grow your career with purpose.
Working here means contributing to a better world. Proudly nourishing Vietnam.
This role belongs to the Specialised Nutrition marketing team. You will work with a team of 4 members , driving brand growth through new users acquisition & activation.