FrieslandCampina private label

“For me, one of the best moments is when an idea turns into something you can see in the supermarket.”

FrieslandCampina Fleur ter Borg

"Retail is really in my blood."

For Fleur ter Borg, retail has never been just a job, it’s part of who she is. Before joining FrieslandCampina as Account Manager Private Label Modern Retail at Velder, she worked as an Assistant Store Manager in a supermarket. That hands on experience still shapes the way she thinks and works today: understanding what happens on the shop floor, seeing what truly resonates with consumers, and knowing how an idea must translate into reality.
From idea to shelf
After joining FrieslandCampina, Fleur stepped into her current role managing private label customers within Modern Retail. She connects the needs of retailers with the capabilities, technology and speed available within Velder.

 

About Velder

Velder is FrieslandCampina’s entrepreneurial cheese powerhouse: a fast, end to end business where ownership, speed and visibility turn ideas into real impact. As the beating heart of the cheese chain, processing half of all milk and driving a major share of cheese sales, Velder is where you grow by making things happen. This environment fuels Fleur’s passion for combining commercial thinking with strong customer relationships.
“For me, one of the best moments is when an idea turns into something you can actually see in the supermarket.”

 

FrieslandCampina Fleur ter Borg

The power of collaboration

Fleur brings a practical, consumer focused mindset to her work. She understands that a concept has to do more than look good in a presentation, it needs to work in reality, for the customer, for the teams executing it, and ultimately for the shopper.
"You are not just selling a product; you are really working together with the customer to develop the category and find opportunities for growth.
In Private Label, that means collaborating closely with retailers to shape the category and uncover opportunities for growth. “

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