“With transparent communication and a lean structure, I see exactly where I contribute and the impact I make.”

Brian chan

Clarity, speed and the freedom to act

For Brian, what makes FrieslandCampina Hong Kong stand out is simple: clarity, speed, and the space to make things happen. “Here, you can clearly see how your work connects to the business,” he shares. “And when you have an idea, you don’t need to wait, you can bring it forward, and things move.” Before joining FrieslandCampina, Brian had already worked with Friso from the agency side. What stood out to him then, and still does today, is the openness and trust within the organisation. “The communication is transparent, and the structure is lean. You’re not lost in layers. You know where you contribute, and that makes a big difference.”

Innovation embedded in everyday work

While FrieslandCampina may be perceived externally as a traditional dairy company, Brian’s experience tells a different story. “There’s a strong drive to keep evolving, especially in how we connect with consumers,” he explains. From digital and e-commerce to CRM and consumer insights, the team continuously explores new ways of working: always grounded in real business needs rather than trends alone. “It’s about better understanding consumers, improving engagement, and creating more meaningful connections. That’s what keeps the work interesting.”

For Brian, growth comes through action. “Every year brings something different: new projects, new responsibilities, new ways to stretch yourself,” he says. With strong trust from leadership, he has stepped into broader responsibilities, growing his team while shaping how they collaborate and deliver impact. “It’s not just about delivering results, but about building a team where people learn from each other and grow together.”

Brian 2

Where work and life connect

For Brian, the meaning of his work goes beyond the office. As a father of three, he experiences a unique connection between his professional role and his family life. “When my kids see Friso products or campaigns, they get excited and say, ‘That’s dad’s company,’” he shares. “Sometimes I bring them to the office. It makes what I do feel very real to them.” That sense of connection and responsibility also influences how he approaches work and life overall. “You want to do your best, not just for yourself, but for the people who matter to you.”

His advice to future talent reflects that mindset. “Stay open-minded and be willing to try. There are many opportunities here, but you need to take the first step.”