Assistant Brand Manager (Dutch Lady)

  • Drive brands growth in Vietnam by turning insights into agile, data-informed marketing actions, challenging conventions, and pursuing calculated risks.
  • Balance strategic leadership with hands-on execution, ensuring strong cross-functional alignment and effective stakeholder management across the organization.
Assistant Brand Manager (Dutch Lady)

Elvárásaink

  • Education: Bachelor’s degree in Marketing, Business, or related field.
  • Experience: 1–2 years in brand/marketing roles, preferably in FMCG or consumer goods.
  • Strong interest and familiarity with digital platforms, social media, influencer marketing, and emerging consumer trends.
  • Skills:
    + Analytical & problem-solving skills
    + Stakeholder and project management
    + Digital literacy
    + Strong organizational skills
    + Excellent communication skills in English & Vietnamese.

Amit kínálunk

  • Distinctive company culture rooted in Dutch heritage and strengthened by a global, international presence
  • Purpose-driven work where you will contribute directly to our mission of nourishing Vietnam
  • Professional development opportunities through structured programs designed to support continuous growth and career advancement
  • Competitive compensation and benefits package aligned with your skills, experience, and contributions
  • Empowering environment that provides the opportunity to # UnleashYourNature and realize your full potential

Pozíció bemutatás

  • Marketing Operations 
    + Assist in implementing annual marketing plans based on market, trade, and consumer insights
    + Support brand management activities including creative development, pricing, and promotions
    + Closely monitor and analyse brand performance (Sales, Share, Distribution) & competitor activities 
    + Coordinate with internal teams (Supply Chain, Finance, Trade Marketing, Sales, R&D etc) and external partners (advertising, media, design agencies) to deliver brand objectives
  • Brand Activation
    + Assist in creating annual brand activation plans, including in-store communication, shopper promotions, and trial activations
    + Develop detailed implementation plans covering budget management, timelines, and activity tracking
    + Ensure flawless execution of in-store activations for product launches, key projects, and thematic campaigns
  • Digital & Social Media
    + Stay up to date with social media trends, consumer behavior, and cultural moments to inform marketing actions
    + Support the planning and execution of digital marketing campaigns
    + Contribute to the development of digital content strategies that strengthen brand presence and drive engagement
    + Collaborate with agencies and internal teams to ensure digital campaigns are aligned with overall brand objectives
  • Budget & Compliance
    + Provide regular updates on key data (volumes, market share, sales, market intelligence)
    + Ensure all marketing expenditures remain within approved budgets
  • Other Responsibilities
    + Participate in cross-functional projects as required
    + Support internal audit processes
    + Undertake additional tasks assigned by the Line Manager
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This position belongs to Consumer Diary (CD) Marketing team, reporting to Marketing Manager

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JOB-ID: 60512 | Assistant Brand Manager (Dutch Lady), Viet Nam

Are you at least 18 years old, and legally engaged to a full-time job in accordance to Vietnam's labor law?

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