Brand Manager
Brand Manager
Alaska Milk Corporation is looking for a dynamic and driven Brand Manager to lead the strategic and operational management of our Creams Business, while also supporting the Senior Brand Manager in driving growth for Alaska Classic & Creams. This role plays a critical part in shaping brand strategy, accelerating consumer engagement, and delivering strong market performance in partnership with cross-functional teams.
If you are passionate about building brands that make a meaningful impact on Filipino households, this opportunity is for you.
What we ask
- Bachelor’s degree in Marketing, Business Administration, or any related field.
- At least 5 years of brand management experience in FMCG or related industries.
- Strong strategic thinking, project management, and analytical skills.
- Excellent communication, presentation, and stakeholder management abilities.
- Ability to thrive in a fast-paced, collaborative, and results-driven environment.
- Passionate about building brands that positively impact Filipino families and communities.
What we offer
- Unique company culture of Filipino heritage and international presence.
- Competitive salary & benefits package and engagement programs that focus on well-being
- Diverse training and development programs to help grow on your own professional journey
- A friendly working environment and professional team members to help you broaden your knowledge and growth paths
- Autonomy and trust to create longer term impact that helps bring better nutrition to the world
Vacancy description
- Develop and implement annual brand plans, marketing calendars, and key initiatives to drive business growth.
- Lead innovation and renovation projects, ensuring seamless execution from concept development to market launch.
- Manage the brand's (A&P) budget, optimizing spend and ensuring strong return on investment.Monitor and analyze brand performance, consumer insights, and market trends, providing strategic recommendations and identifying opportunities for growth.
- Collaborate with cross-functional teams (Sales, R&D, Supply Chain, Finance) to deliver key projects and achieve business targets.
- Work closely with creative, media, and research agencies to develop compelling, insight-driven communication and brand-building campaigns.
- Support strategic initiatives and communication programs across assigned product portfolios, ensuring timely and high-quality execution.
- Prepare and deliver brand performance reports, post-campaign evaluations, and business reviews to guide decision-making.
Team Details
See all colleagues on LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.