Brand Manager
Brand Manager
Lead the development of relevant portfolio, and strong mental & physical availability plans and execution across complete consumer and shopper journey, tailored to brand scale (insurgent vs. at-scale): integrated communications at scale plan for key touch points, right media mix (ATL/BTL, traditional vs. digital/social, multimedia), consistent story telling (linked to brand propellers)
The company is no.1 in RTD in UHT milk. However, competition of dairy market in Thailand is very intensive. We need to better understand consumer, shopper, and retailers (online and offline) to develop and implement superior marketing plan to gain more consumer penetration and faster than competitors in order to strengthen our business for short-term and long term.
Was wir erwarten
• Bachelor’s Degree or higher in Business Administration or related field, MBA is a plus.
• Minimum 3 years’ overall experience in Marketing / Brand Management-experience, including B2C and B2B exposure in FMCG company preferred.
• Strong Brand management and / or Sales / Business Development knowledge (i.e. category /brand knowledge); plus basic finance knowledge / P&L Management, research knowledge (identifying and turning insights into actionable plans/execution), media tools (especially digital media) and methodologies knowledge, cross-functional knowledge.
• Entrepreneurial spirit with strong leadership skills, result-oriented, self-motivated, and pragmatic.
• Data driven with strong analytical & problem solving
• Good presentation and negotiation skills.
• Has demonstrated the ability to work in a team setting and has contributed to the achievement of a team's success.
• Must be able to communicate clearly and concisely both verbal and in writing with all levels within all business functions.
• Able to work under pressure and business dynamic.
• Good Command of both Thai and English in speaking, reading, and writing.
• Computer proficiency in Microsoft Offices and presentation tools.
Positive, Fighting spirit, Opportunity seeker, friendly, cooperative, Result oriented with well process management, enjoy working under challenging situation.
Was wir bieten
FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon, My Boy, and Debic. The extensive product range of quality products includes UHT milk, yoghurt drinks, condensed milk, and whipping cream. We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.
Stellenbeschreibung
Brand Strategy & Planning
• Support the development of data-driven Brand Plans, translating brand strategy into annual marketing plans, budgets, and 12Q initiatives.
• Define and evolve brand positioning, identity, and mentality, ensuring consistency across all consumer and shopper touchpoints.
• Develop and maintain brand guidelines and brand books to drive aligned execution across markets and channels.
Marketing & Communication Execution
• Plan, manage, and execute A&P campaigns, media plans, product launches, and brand activations in line with marketing priorities.
• Lead mental availability strategies, ensuring consistent storytelling and use of distinctive brand assets.
• Identify priority consumer entry points (CEPs) and develop touchpoint plans to drive reach, awareness, and consideration.
• Brief, manage, and collaborate with creative, media, and digital agencies to deliver impactful brand communications.
Portfolio, Innovation & Packaging
• Contribute to portfolio strategy by identifying Hero SKUs and priority packs from a marketing and consumer perspective.
• Support innovation and renovation projects by defining consumer propositions, claims, and communication frameworks.
• Lead packaging development with design agencies to ensure strong on-shelf visibility, compliance, and brand consistency.
Consumer & Shopper Activation
• Develop and execute consumer and shopper activation plans that drive trial and repeat.
• Lead the development of POS materials and in-store communication aligned with brand strategy.
• Define promotional communication principles and support promo calendar development in collaboration with Sales and Category teams.
• Support Perfect Store standards from a brand communication perspective (shelf messaging, secondary displays).
Insights & Performance Tracking
• Work closely with Consumer Insights to analyze category, consumer, and shopper data and translate insights into actionable marketing recommendations.
• Track brand health, campaign performance, and activation effectiveness, sharing learnings and optimization proposals.
• Monitor market trends, competitive activity, and cultural insights relevant to the brand.
Cross-Functional & Team Collaboration
• Collaborate closely with Category Development, Insights, Supply Chain, Sales, and Finance to ensure strong brand execution.
• Mentor and support junior marketing team members, contributing to capability building.• Define promotional communication principles and support promo calendar development in collaboration with Sales and Category teams.
• Support Perfect Store standards from a brand communication perspective (shelf messaging, secondary displays).
Insights & Performance Tracking
• Work closely with Consumer Insights to analyze category, consumer, and shopper data and translate insights into actionable marketing recommendations.
• Track brand health, campaign performance, and activation effectiveness, sharing learnings and optimization proposals.
• Monitor market trends, competitive activity, and cultural insights relevant to the brand.
Cross-Functional & Team Collaboration
• Collaborate closely with Category Development, Insights, Supply Chain, Sales, and Finance to ensure strong brand execution.
• Mentor and support junior marketing team members, contributing to capability building.
