Marketing & Innovation Manager

Join FrieslandCampina Professional to redefine the future of milk-based coffee systems! As Marketing & Innovation Manager for our Systems business, you’ll own the end-to-end strategy and execution of our professional systems portfolio — driving breakthrough innovation and scaling iconic propositions like Lattiz.

This is a leadership role at the intersection of strategy, innovation, and execution. You will lead the roadmap from concept to market, manage the full project portfolio, and work cross-functionally with R&D, Commercial, Design, and Operations. From shaping new propositions to defining the customer experience across all touchpoints, you’ll turn insights into action and ideas into lasting value.

You are a visionary and a builder — someone who thrives in a fast-growing B2B environment, is passionate about coffee, technology and customer experience, and knows how to inspire teams around bold goals.

Marketing & Innovation Manager

Ce que nous demandons

  • 15+ years of experience in strategic marketing, innovation, or product leadership in B2B appliances, foodservice equipment, or systems businesses.
  • Proven success in leading cross-functional teams and delivering concepts.
  • Strong understanding of product development, go-to-market strategy, and customer experience design.
  • A strategic, entrepreneurial, and commercial mindset — with the ability to both think big and deliver hands-on.
  • Expertise in the professional coffee market and appliance-based systems.
  • Excellent communication, stakeholder management, and influencing skills — in matrixed and international settings.
  • Experience with service-based models and product-as-a-service is a strong plus.
  • Background in food tech, engineering, or business development is a strong plus.

Ce que nous offrons

  • A unique opportunity to lead the marketing and innovation engine of a fast-growth, high-impact business.
  • A collaborative and entrepreneurial culture where your ideas and leadership directly shape the future.
  • The chance to work on cutting-edge, professional-grade innovations in the growing world of beverage systems.
  • Direct exposure to business leadership and responsibility for strategic decision-making.

Description du poste vacant

  • Be the business owner of our systems portfolio — from launch to end-of-life.
  • Lead the design and commercial validation of new market propositions.
  • Own product and platform specifications, including UX/UI.
  • Manage the innovation portfolio and oversee commercial project execution.
  • Define and continuously improve the full customer journey.
  • Build and execute business strategies for mid- and long-term growth.
  • Recruit, develop, and lead a high-performing, multidisciplinary team.
  • Serve as a core member of the Systems Unit leadership team and co-drive the transformation journey.
Chez FrieslandCampina, nous croyons en un environnement de travail où chaque employé peut être pleinement lui-même et se sentir libre d'exprimer tout son potentiel. Nous valorisons les différences et accueillons les candidatures quels que soient votre genre, votre religion, votre origine ethnique, votre orientation sexuelle, votre âge, votre handicap ou votre nationalité. Si ce que nous sommes vous correspond, nous vous encourageons à postuler, même si vous pensez ne pas correspondre à toutes les exigences du poste.

In this role you report to the Business Director Systems. You will lead a team of 4 direct reports and work 50% of your time in Wageningen and 50% in Amersfoort. 

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JOB-ID: 57838 | Marketing & Innovation Manager, Netherlands
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