Global eCommerce Key Account Manager
Global eCommerce Key Account Manager
This role will drive Specialized Nutrition eCommerce performance (sell-in and sell-out) on the eCommerce shopping platforms that we play in, by leading the annual joint business planning efforts with local and regional stakeholders to ensure win-win outcome in line with the busines objectives of the business group and countries. The role will also manage relationships and drive projects to achieve and maintain a leadership position within our categories, so as to achieve market share and brand ranking target.
Wat we vragen
- A Bachelor Degree in marketing/business or relevant discipline
- At least 5 - 7 years of experience in eCommerce channel management / key account management / trade marketing for an FMCG brand, with a keen interest in digital marketing and related technologies. Or at least 5 - 7 years of experience in brand management / category development / digital marketing with P&L ownership for a brand or eCommerce shopping platform, who would like to move into a sales/ account management role for an FMCG brand
- Strong understanding and application of
- Shopper and consumer Insight, category, portfolio & brand
- RTM & Customer Understanding
- Channel Segmentation
- Shopper Marketing (Channel) Strategy
- Channel & POP Profitability
- Excellence in Execution
- Digital Marketing Strategy
- Third party management skills
- Data analytics
- Technical familiarity with eCommerce shopping platforms
- Customer Sales Strategy (fundamentals)
Wat we bieden
- A purpose driven organisation – nourishing by nature
- Empowering our people with the right level of autonomy
- An international work environment that is friendly and inclusive – we are people focused and approachable
- Enabling your creativity and entrepreneurship
- Exciting career working in a global team.
Vacaturetekst
Customer Strategy and Leadership
- Translate the global eCommerce strategy to the key eCommerce accounts in respective countries
- Supports eShopper marketing in defining the 4P (Price, Promotion, Product and Placement) strategy for the key eCommerce accounts
- Develop strategic relationships based on category, shopper and channel understanding
- Implement regional Joint Business Planning (JBP) process with regional counterparts
- Lead country teams to implement local eCommerce JBPs and deliver on aligned targets
- Supports countries on commercial negotiations and issues on a regional level to help deliver on customer sales and profitability targets
- Work with regional eShopper and Brand Marketing teams to plan regional and local activations
- Continuously review major activations to optimize and share key learnings and best practices
- Provide additional perspective and outside-in thinking on industry trends to help accelerate eCommerce growth
eCommerce Marketing
- Works with internal and external parties on the development, execution, and optimization of eCommerce marketing strategies (on-site and off-site media)
- Instil the discipline of ROI/ROAS in eCommerce marketing efforts on our eCommerce shopping platforms
eCommerce Operations
- Responsible to track and improve day-to-day management of store operations and on-site fundamentals within eCommerce shopping platforms, so as to deliver the best shopping experience
- Manage distribution/ logistics partner in order to ensure fulfilment KPIs and SLA are met
- Build strategic partnerships with selected third parties for the long-term, based on shared KPIs and interests
Reporting, Testing and Optimization
- Systematically monitor and report details of results on key KPIs and drivers
- Drive & implement a continuous process of hypothesizing, implementing, evaluating, and learning for key projects/activations
- Sharing of performance, learnings and recommendations to key stakeholders
Project Management
- Manages multiple projects involving eCommerce shopping platforms simultaneously to drive commercial performance
- Works with cross-functional, cross-BG, local and regional stakeholders and agencies to achieve target deliverables within set timelines
Capability Building
- Develop scalable templates, toolkits and playbooks to increase efficiency in countries
- Conduct related trainings and facilitate best practice sharing to improve eCommerce capabilities within country and Business Group teams
Ons team
Zie alle collega's op LinkedInDeel deze vacature
1
/
JOB-ID: 41312 |
Global eCommerce Key Account Manager,
Singapore