Digital & Media Manager

Digital media and activity for all categories; Mainstream, Flavor, Kids, and TE

Digital Marketing (Paid, Owned, Earned, Social), Digital Transformation, Digital Media, CRM, Mobile Marketing, Programmatic Marketing, Marketing automation, Digital Analytics, Performance Marketing, Digital Innovation, Emerging Media, Content Marketing, Consumer Experience, Digital Content and Storytelling

Digital & Media Manager

What we ask

  • Bachelor’s Degree or higher in Business Administration or related field, MBA is a plus. 
  • Minimum 5 years Business/Marketing/Brand communications experience
  • Hands-on experience in Digital Media, Creative, and Analytics 
  • Solid understanding and track record in digital marketing strategy, channels ( Paid, owned, earned, social)  and digital campaigns
  • In depth and up-to-date knowledge digital landscape.
  • Excellent Digital Marketing competencies: unquestionable functional professional, seen as expert in his field. 
  • Can work autonomously but also as part of cross-functional teams 
  • Open minded and ‘thinks creatively out of the box’, forward thinking.
  • Eye for detail in execution
  • Self motivated with ‘can do attitude’.
  • Enthusiasm for acquiring new skills and knowledge, as well as for developing others.
  • Excellent Command of both Thai and English in speaking, reading, and writing. 

What we offer

FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon and My Boy. The extensive product range of quality products includes pasteurized milk, UHT milk, yoghurt drinks, and condensed milk. We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.

Vacancy description

  1. Develop and implement digital marketing strategy and campaign to increase brand awareness and brand preference that align with Brand/ Category objective
  2. Manage execution of digital marketing activations ( Paid-Search, Display, Video-Owned, Social, Earned media), Programmatic/Automation-Performance marketing, Digital content and storytelling by working closely with agency partners.
  3. Development and tracking of Digital CRM and Digital & Media ROI.
  4. Monitor closely on media optimization by working with agency partner and ensure KPI achievement
  5. Test and learn: Establish and lead digital marketing test-prove-learn pilot projects
  6. Lead and collaborate with Brand team, Sale team, and Agencies to drive brand online strategy and execution
  7. Commercial Innovation: Suggest disruptive commercial models, think out of the box to catchup with the continuous evolving consumer needs in a digital world.
  8. Provide expertise on current digital marketing operation. Give advice to brand team and ensure the digital principle are effectively implemented.
  9. Lead Partnerships: Leading appointment and relationship management of digital media, digital productions agencies and digital solutions providers.
  10. Build Digital Capability: Build digital capabilities and skills to local marketing team



This role reports to the Head of Digital and Media and have internal stakeholders as Brand team, CMI, Sale, Shopper team, Finance, and Corporate Affairs.

External Relationships with Media and creative agencies.

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JOB-ID: 41347 | Digital & Media Manager, Thailand
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