Sales Manager Modern Trade

FrieslandCampina Iberia FU within GMGA is looking for an experienced Sales Manager for the modern trade channel.  This role is a pivotal position for the success of the organization in the ambitious challenges we have ahead. FrieslandCampina Iberia is transforming itself and on a growth journey in order to become a key player in the Spanish and Portugal dairy market. Come and join us.

Sales Manager Modern Trade

What we ask

The successful candidate will

  • Have a solid FMCG track record (>10 years) managing (modern trade) national customers in Iberia.
  • Enjoy working with brands with experience ideally in fresh or dry food industry in multinational environment.
  • Have strong analytics skills: Fast and accurate in analyzing data and able to understand how decisions may impact P&Ls.
  • Be a change setter, able to contribute as a pivotal role to push the whole organization towards a high performance culture, data based decision making, able to take risks with a winner spirit.
  • Be a team player and enjoy working in collaboration with colleagues cross functionally.
  • Be an experienced team manager able to secure team development and keep talent involved and highly motivated.
  • English and Spanish proficiency level is a must.
  • Availabe to travel 30% of the time

What we offer

-Challenging position within a growing organization

-Competitive remuneration package

Vacancy description

The Sales Manager Modern Trade:


  • Sets annual customer plans, assuring company goals, identifying strengths and weaknesses to maximise our brands potential and profitability.
  • Conducts and leads annual negotiations with customers for selling brand, building plans to the key customers to deliver against profit, sales and cash targets.
  • Leads development of annual JBPs and promotion plans that deliver and exceed sales & profit goals while improving commercial relationships.
  • Prepares sales forecasts and budgets; monitors sales volume, revenues, and costs against forecasts to identify problem/opportunities areas and adapt procedures
  • Owns and runs a reliable sales forecast & S&OP for the Modern Trade Channel
  • Optimises trade spend to ensure objectives are delivered across the brands and categories.
  • Generates knowledge on market development/customer needs and competitor activities and distribute to internal stakeholders
  • Develops and executes a sustainable category and shares growth plans as well as strategies to bridge customer objectives, working with local Channel and Category Marketing.
  • Leads, directs and develops the respective sales organisation in terms of its structure, people and performance to achieve maximum efficiency & effectiveness (including personal feedback & development).
  • Allocates resources according to up-to-date customer categorization and priorisation  to improve the overall performance of the sales team.
  • Contributes to overall decision making in commercial strategy for Iberia with a multicategory and omnichannel approach.

The Sales Manager Modern Trade is part of the Iberia Sales Team, reporting directly into the Sales Director Iberia and leading the Key Accounts Managers Team.

Apply now
1  / 
JOB-ID: 42392 | Sales Manager Modern Trade, Spain
Basic information

Apply for this job

Please provide your details here.

* Required fields

Are you sure you want to quit the application process?

Close the process by clicking the button or share the vacancy.