Manager Marketing Foremost Mainstream

1.    Lead portfolio & brand strategy in consistent with overall company strategy to achieve business ambition.
2.    Lead the development of data driven in marketing BU and embed it across working process.
3.    Lead a consumer understanding to develop and qualify Brand’s strategic direction, proposition and consumer value 
4.    Being local brand representative to work closely with Global team in Marketing related field; Brand Foundation Development, Core Strategy Development, Project & Product development as well as Execution guideline.
5.    Lead and own local brand strategy, define brand identity and mentality, translating them to clear brand book guideline.
6.    Being a leader to create brand long term plan (12Q) and short term plan (year plan) based on aligned company strategy, working closely with customer and channel representative to integrate the plan to one commercial strategy and execution.
7.    Lead on portfolio management (identifying Hero SKUs, OBPPC based on priority channel) and define pricing strategy that allows the brand to win in the market.
8.    Lead on growth strategy and work closely with Shopper marketing team to accelerate brand growth in specific/ potential channel (ECOM/ Babyshop)
9.    Coordinate and work closely on Revenue Growth Management (RGM) strategy and plan of assigned brand with Shopper & Sales team to achieve RGM target each year
10.    Develop full year marketing calendar of assigned brand/ portfolio and prioritize key activity support based on strategy, target consumer, market trend and competitiveness.
11.    Lead the development of brand advertising campaign and media strategy with key partners including Creative Agency, Digital & Media Agency to deliver the most effective communication & media strategy that builds the desired brand equity.
12.    Build digital consumer journeys  in consultation with DMI team to (i) precisely reach key target audience (ii) better perform in own channel (iii) continuous improve in digital content & SEM (iv) build ECOM, D2C and CRM. 
13.    Lead on overall brand performance analysis based on key KPI and promptly define key actions for continuous improvement 
14.    Develop and manage implementation of specific marketing programs that allows the brand to precisely reach to target audience i.e Hospital program.
15.    Regularly conduct market visits and participate in consumer research activities to understand the competitive scenario and key consumer insight, for continuous improvement of plans.
16.    Coordinate closely with the related function e.g R&D, Sales, Shopper Marketing, Production, Legal, Finance, etc. to ensure integration of brand plan into each departmental plans.
17.    Participate in key commercial meeting with sales team and other stakeholders to ensure alignment.
18.    Manage and maximize A&P budget spending; control working and non working spending in a ratio aligning to company guideline.
19.    Manage brand/ portfolio P&L to meet company profitability target.
20.    Being a key stakeholder on new project/ product development including understanding basic production and packaging processes, costing parameters and the benefits and limitations of different operational processes. 
21.    Being a key stakeholder to coordinate with project manager and well understand on operational activities including the development of operational timelines and capital plans related to supply chain management, equipment installation and production. Interacting with potential suppliers to understand operational and cost parameters of different packaging/product forms.
22.    Maintain liaison with other departments, agencies and suppliers to ensure good cooperation and coordination for the effective implementation of the plans.
23.    Lead, motivate, develop and supervise subordinates to bring the best out of the team.
24.    Develop subordinate for promotion to higher position:
-    Set and evaluate personal objectives for each subordinate through annual appraisal system
-    Prepare development plan for each subordinate.
-    Conduct regular coaching and feedback sessions that assess program.
 

You and us, we go way back. Maybe you grew up with our products, but you have certainly see our iconic brands on the shelves.  Did you know that FrieslandCampina is one of the largest dairy cooperation’s in the world, owned by 10,564 member dairy farmers. Everyday our farmers and 22,961 employees in 32 countries try to get the most out of milk, from grass till glass.  To us, milk is not just milk.  It is more than that.  It is something magical to our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness.  Its not just about what we do, but we are.  Driven by our purpose, to provide better nutrition for the world and good loving for our farmers, now and for generations to come.  

We are constantly looking for new business opportunities to innovate, contribute and bring high-quality nutrition to the world.  We build on a high performance and inclusive culture, act with a growth mindset and a go-getter mentality.  That means people here are open, friendy and pragmatic.  We are team players that seek collaborations built on trust and respect – and embrace the power of differences in order to grow together.  One of the reasons why our company is driven by our culture and our believe in the power of “we”.  It’s in the our nature.  For over 150 years, we treasure the unique nature of our differences.  It is how we operate.