Manager Marketing Foremost Mainstream
Manager Marketing Foremost Mainstream
Be responsible for the strategic and operational development of the designated category / a group of brands or products, including developing and leading the creation of NPD pipelines.
Within the approved budget, lead the development, management & implementation of the marketing strategies and plans of the set portfolio to deliver Sales, Profits, Market Share, Penetration, Brand Equity, and ROI on spending. Coaching and development of direct reports to master their job level and prepare them for their next career role.
What we ask
• Bachelor’s Degree or higher in Business Administration or related field, MBA is a plus.
• Minimum 10 years’ overall experience in Marketing / Brand Management-experience, including B2C and B2B exposure in FMCG company preferred.
• Strong Brand management and / or Sales / Business Development knowledge (i.e. category /brand knowledge); plus basic finance knowledge / P&L Management, research knowledge (identifying and turning insights into actionable plans/execution), media tools (especially digital media) and methodologies knowledge, cross-functional knowledge.
• Entrepreneurial spirit with strong leadership skills, result-oriented, self-motivated, and pragmatic.
• Data driven with strong analytical & problem solving
• Good presentation and negotiation skills.
• Has demonstrated the ability to work in a team setting and has contributed to the achievement of a team's success.
• Must be able to communicate clearly and concisely both verbal and in writing with all levels within all business functions.
• Able to work under pressure and business dynamic.
• Good Command of both Thai and English in speaking, reading, and writing.
• Computer proficiency in Microsoft Offices and presentation tools.
• Positive, Fighting spirit, Opportunity seeker, friendly, cooperative, Result oriented with well process management
What we offer
FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon, My Boy, and Debic. The extensive product range of quality products includes UHT milk, yoghurt drinks, condensed milk, and whipping cream. We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.
Vacancy description
1. Lead portfolio & brand strategy in consistent with overall company strategy to achieve business ambition.
2. Lead the development of data driven in marketing BU and embed it across working process.
3. Lead a consumer understanding to develop and qualify Brand’s strategic direction, proposition and consumer value
4. Being local brand representative to work closely with Global team in Marketing related field; Brand Foundation Development, Core Strategy Development, Project & Product development as well as Execution guideline.
5. Lead and own local brand strategy, define brand identity and mentality, translating them to clear brand book guideline.
6. Being a leader to create brand long term plan (12Q) and short term plan (year plan) based on aligned company strategy, working closely with customer and channel representative to integrate the plan to one commercial strategy and execution.
7. Lead on portfolio management (identifying Hero SKUs, OBPPC based on priority channel) and define pricing strategy that allows the brand to win in the market.
8. Lead on growth strategy and work closely with Shopper marketing team to accelerate brand growth in specific/ potential channel (ECOM/ Babyshop)
9. Coordinate and work closely on Revenue Growth Management (RGM) strategy and plan of assigned brand with Shopper & Sales team to achieve RGM target each year
10. Develop full year marketing calendar of assigned brand/ portfolio and prioritize key activity support based on strategy, target consumer, market trend and competitiveness.
11. Lead the development of brand advertising campaign and media strategy with key partners including Creative Agency, Digital & Media Agency to deliver the most effective communication & media strategy that builds the desired brand equity.
12. Build digital consumer journeys in consultation with DMI team to (i) precisely reach key target audience (ii) better perform in own channel (iii) continuous improve in digital content & SEM (iv) build ECOM, D2C and CRM.
13. Lead on overall brand performance analysis based on key KPI and promptly define key actions for continuous improvement
14. Develop and manage implementation of specific marketing programs that allows the brand to precisely reach to target audience i.e Hospital program.
15. Regularly conduct market visits and participate in consumer research activities to understand the competitive scenario and key consumer insight, for continuous improvement of plans.
16. Coordinate closely with the related function e.g R&D, Sales, Shopper Marketing, Production, Legal, Finance, etc. to ensure integration of brand plan into each departmental plans.
17. Participate in key commercial meeting with sales team and other stakeholders to ensure alignment.
18. Manage and maximize A&P budget spending; control working and non working spending in a ratio aligning to company guideline.
19. Manage brand/ portfolio P&L to meet company profitability target.
20. Being a key stakeholder on new project/ product development including understanding basic production and packaging processes, costing parameters and the benefits and limitations of different operational processes.
21. Being a key stakeholder to coordinate with project manager and well understand on operational activities including the development of operational timelines and capital plans related to supply chain management, equipment installation and production. Interacting with potential suppliers to understand operational and cost parameters of different packaging/product forms.
22. Maintain liaison with other departments, agencies and suppliers to ensure good cooperation and coordination for the effective implementation of the plans.
23. Lead, motivate, develop and supervise subordinates to bring the best out of the team.
24. Develop subordinate for promotion to higher position:
- Set and evaluate personal objectives for each subordinate through annual appraisal system
- Prepare development plan for each subordinate.
- Conduct regular coaching and feedback sessions that assess program.
