Manager General Trade

Lead sales LMT & GT Business Development team to unlock growth potential and optimum distribution.

Manager General Trade

What we ask

  • Bachelor's Degree or higher in Business Administration or related field.

  • Minimum 7 years’ of proven experience of leading, cascading of Fighting Unit strategy into data-driven Customer and Channel plan for General Trade.

  • Passion to WIN

  • Agility skills; mental, people, result

  • Entrepreneurial spirit with strong leadership skills, result-oriented, self-motivated, and pragmatic.

  • Data driven with strong analytical & problem solving

  • Good presentation and negotiation skills.

  • Has demonstrated the ability to work in a team setting and has contributed to the achievement of a team's success.

  • Must be able to communicate clearly and concisely both verbal and in writing with all levels within all business functions.

  • Able to work under pressure and business dynamic.

  • Good Command of both Thai and English in speaking, reading, and writing.

  • Computer proficiency in Microsoft Offices and presentation tools.

  • Established skills in building route to market

  • Strong collaboration with cross functional team

What we offer

FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon, My Boy, and Debic. The extensive product range of quality products includes UHT milk, yoghurt drinks, condensed milk, and whipping cream. We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.

Vacancy description

  • Lead cascading of Fighting Unit strategy into data-driven Customer and Channel plan for General Trade. Align and integrate with Brand Plans from Marketing and Channel & Category strategy from CCD team. Translate into annual execution plan with detailed budget and operational plan (incl. Sales KPIs, LMT Customer Target, RTM Business Development program). (incl. Sales KPIs, LMT Customer Target, RTM Business Development program). Run execution drumbeat and deliver on annual plan and budget.

  • Drive customer preference to grow business through constructive partnering and JBP with new and existing customers, leading fact-based negotiations to create Win-win trade terms (incl. promo, discounts, rebates), engaging in joint business planning and deploying efficient service agreement

  • Develop and sharpen customer business contribution to align with our company strategy and customer expectation.

  • Drive physical availability by executing Consumer and Channel Activation plans and leading Perfect Store program in assigned Region: (1) Set distribution targets for LMT Key Account Managers (prioritizing Hero SKUs); (2) Build Perfect Visibility by implementing Consumer Activation Plan, including Perfect Store KPIs in sales incentive scheme (3) Run effective consumer & customer promotions, in line with CCD and Marketing guidelines.

  • Closely monitor key KPIs (LMT Business and GT Business Development) & report to Head of General Trade : Sales (vol./val./ profitable growth), market share (by region or by key customer, numeric/ weighted stock distribution and numeric/ weighted selling distribution, share of shelf, SKU handling, SFE KPIs .

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Report to Head GTSupervise 2 Staffs

Apply now


Narisara Udomkitmongkol

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JOB-ID: 54144 | Manager General Trade, Thailand
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