Digital & Media Manager Indochina
Drive performance of Digital media to build up brands to achieve company goals for Indochina Business; Myanmar, Cambodia, and Laos.
What we ask
- Professional Thai & English language (use in daily working environment.)
- Minumum 5 years Business/Marketing/Brand communications experience
- Hands-on experience in Digital Media, Creative, and Analytics
- Solid understanding and track record in digital marketing strategy, channels ( Paid, owned, earned, social) and digital campaigns
- In depth and up-to-date knowledge digital landscape.
- Excellent Digital Marketing competencies: unquestionable functional professional, seen as expert in his field.
- Can work autonomously but also as part of cross-functional teams
- Open minded and ‘thinks creatively out of the box’, forward thinking.
- Eye for detail in execution
- Self motivated with ‘can do attitude’.
- Enthusiasm for acquiring new skills and knowledge, as well as for developing others.
What we offer
FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon and My Boy. The extensive product range of quality products includes pasteurized milk, UHT milk, yoghurt drinks, and condensed milk. We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.
- Develop and implement digital marketing strategy and full funnel campaign to increase brand awareness and brand preference until conversion which all align with Brand/ Category objective.
- Design and Adapt content form Thailand from both brand /shopper to be fit with each market insight; ensure brand message is consistently reach to user.
- Manage execution of digital marketing activations ( Paid-Search, Display, Video-Owned, Social, Earned media), Programmatic/Automation-Performance marketing, Digital content and storytelling by working closely with agency partners.
- Support and link eCommerce and social commerce strategies (channel development) with well-planned digital media .
- Development and tracking of Digital CRM and Digital & Media ROI.Monitor closely on media optimization by working with agency partner and ensure KPI achievement
- Test and learn: Establish and lead digital marketing test-prove-learn pilot projects of each specific market.
- Lead and collaborate with Brand team, Sale team, and Agencies to drive brand online strategy and execution
- Commercial Innovation: Suggest disruptive commercial models, think out of the box to catchup with the continuous evolving consumer needs in a digital world.
- Provide expertise on current digital marketing operation. Give advice to brand team and ensure the digital principle are effectively implemented.
- Lead Partnerships: Leading appointment and relationship management of digital media, digital productions agencies and digital solutions providers.
- Build Digital Capability: Build digital capabilities and skills to local marketing team
- Any other assignments as required.