Channel Manager Coffee & Tea

The Channel Manager Coffee & Tea will have as main focus, growing C&T and QSR KA penetration in Thailand, Malaysia, Philippines and China by adopting trends and developing & executing the application innovation and relevant portfolio across these geographies. It involves content as well as capability building. The channel manager is managing a team of 2 people consisting of a communication manager and a mixologist.

Channel Manager Coffee & Tea

What we ask


  • At least 12 years of relevant work experience
  • Proven experience in marketing management
  • Required educational level Academic/ Master (WO) level
  • Proven experience in international channel marketing management
  • Proven experience in working in global/ regional marketing roles
  • Good knowledge of the B2B and Foodservice market min 8 yrs proven experience
  • Other requirements: Customer focus: great curiosity for customer (operator) insights and thinking outside in, Knowledge of Financial Management, Effectively sets up strategies and plans, Can do, hands on, entrepreneurial


Functional skills:

1. Result-oriented, creative conceptual thinker, strong influencing skills

  • Result oriented: Demonstrate a strong focus on achieving measurable outcomes and exceeding targets. Take initiative, set clear objectives, and work tirelessly and constructively to deliver results.
  • Creative conceptual thinker: Bring a creative and innovative mindset to problem-solving and project development. Develop out-of-the-box solutions that differentiate our added value solutions for our customers. Excels at conceptualizing fresh approaches and solutions to issues or opportunities.
  • Strong influencing skills: Communicate convincingly/ persuasively and influence stakeholders at various levels. Build strong relationships with cross-functional teams and external partners. Effectively convey ideas and proposals to gain support and alignment.

2. Pro-active, willing to take ownership

  • Proactive Approach: Demonstrate a proactive mindset by anticipating challenges and taking initiative and thrive in a fastpaced environment. Actively seek opportunities for improvement and contribute ideas to improve processes.
  • Willingness to Take Ownership: Take full ownership of tasks, ensuring successful execution. Show accountability for outcomes and results, whether individually or as part of a team. Exhibit a hands-on and can-do attitude and a commitment to seeing initiatives through to a successful implementation (and evaluation).

3. Able to work in matrix and network organization with a multi-disciplinary approach.

  • Matrix Organization Expertise: Navigate and succeed in a matrix organizational structure, working seamlessly across various crossfunctional (and cultural) teams and reporting lines. Demonstrate flexibility and agility in managing responsibilities that may overlap multiple functional areas. Network organization with a multi-disciplinary approach:
  • Excels in a networking organization model, building strong relationships with stakeholders both internally and externally. Leverage your network to enhance collaboration and achieve shared goals. Possess a broad skillset and the ability to apply knowledge from multiple disciplines.
  • Collaborate effectively with stakeholders from diverse backgrounds to bring a holistic perspective to projects and initiatives. Communicate effectively with team members, stakeholders, and leaders across various disciplines. Build and maintain strong relationships to foster collaboration and information sharing.

What we offer

Your salary is based on the weighting of your job, your experience and your training. FrieslandCampina does not however only compensate its employees with monetary rewards. We also consider it important for our people to continue to grow. After all, your development is not only good for your career; our products also benefit from it. That’s why we invest in relevant training courses in your particular discipline. The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn

Vacancy description

  • Identifying trends in fast developing Coffee and Tea applications: Stay up-to-date of industry trends, market dynamics, and emerging consumer preferences in Coffee and Tea applications to initiate and propose new initiatives in line with Our Purpose Our Plan in 12Q planning and execution.
  • Develop Application Innovation: Leads the development of innovative applications for Coffee and Tea products. Collaborate with cross-functional teams to bring new concepts to market.
  • Determining relevant portfolio (incl. hero-focused assortment, innovation & renovation initiatives): determine and optimize the relevant product portfolio (incl. hero-focused assortment, innovation & renovation initiatives) and initiate product innovation and renovation to stay ahead in the market.
  • Marketing communication: provide input for drumbeat to drive mental availability calendar (eg. launches, brand initiatives, applications). Deliver the key value proposition concepts for campaign development (customer journey-based). And creating visibility in the market through seminars, exhibitions, effective market communication using efficient (incl. digital/social media) tools.
  • Team development and capability building: Lead, mentor, and develop a high-performing team. Conduct training sessions to enhance team capabilities and stay in touch with industry best practices.
  • Stakeholder management: Thoughtful collaboration with - commercial teams in the different countries including the country leads, Category development team, QSR/ soft serve desserts application, digital team, Finance (incl. pricing), and Commercial Leadership Team.
Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

This role will report to the Global Marketing Director Horeca and is part of the total Horeca team.

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JOB-ID: 52131 | Channel Manager Coffee & Tea, Malaysia
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