Channel Manager Coffee & Tea Asia
Channel Manager Coffee & Tea Asia
We are looking for a resourceful manager in this newly created role to help drive Coffee & Tea B2B growth in the region. You will help drive profit in the B2B customer channels and be the go to partner (in dairy and plant-based value-added ingredients) for our customers. Working in close collaboration with customers you will help customers to win in their markets.
Working in a dynamic and passionated market with a strong marketing community and tight connections with your commercial colleagues, you will be leading a team with a communication specialist, a barrista and a channel manager.
What we ask
- Relevant work experience >12y
- Proven experience in marketing management within B2B and international channel marketing management
- Knowledge of the B2B and Foodservice market
- Be customer focussed: great curiosity for customer (operator) insights and thinking outside in
- Effectively set up strategies and plans
- Can do, hands on, entrepreneurial mindset
What we offer
Unique company culture of Dutch heritage and international presence
Competitive bonus scheme, flexible working hours, and the ability to work from home.
Diverse training and mentoring programs to help you grow on your own professional journey
Exceptional support of cross disciplinary movement within the company to broaden your knowledge and growth paths
A friendly and informal working environment
Autonomy and trust to create longer term impact that helps bring better nutrition to the world
Vacancy description
Grow C&T and QSR KA penetration in Thailand, Malaysia, Philippines and China by adopting trends and developing & executing the application innovation and relevant portfolio across these geographies. It involves content as well as capability building.
Identifying trends in fast developing Coffee and Tea applications:
- Stay up-to-date of industry trends, market dynamics, and emerging consumer preferences in Coffee and Tea applications to initiate and propose new initiatives in line with Our Purpose Our Plan.
Develop Application Innovation:
- Lead the development of innovative applications for Coffee and Tea products. Collaborate with crossfunctional teams to bring new concepts to market.
Determining relevant portfolio (incl. hero-focused assortment, innovation & renovation initiatives):
- Determine and optimize the relevant product portfolio (incl. hero-focused assortment, innovation & renovation initiatives) and initiate product innovation and renovation to stay ahead in the market.
Marketing communication:
- Provide input for drumbeat to drive mental availability calendar (eg. launches, brand initiatives, applications). Deliver the key value proposition concepts for campaign development (customer journey-based). And creating visibility in the market through seminars, exhibitions, effective market communication using efficient (incl. digital/social media) tools.
Team development and capability building:
- Lead, mentor, and develop a high-performing team. Conduct training sessions to enhance team capabilities and stay in touch with industry best practices.
Team Details
See all colleagues on LinkedInYou and us, we go way back. Maybe you grew up with our products, but you have certainly see our iconic brands on the shelves. Did you know that FrieslandCampina is one of the largest dairy cooperation’s in the world, owned by 10,564 member dairy farmers. Everyday our farmers and 22,961 employees in 32 countries try to get the most out of milk, from grass till glass. To us, milk is not just milk. It is more than that. It is something magical to our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness. Its not just about what we do, but we are. Driven by our purpose, to provide better nutrition for the world and good loving for our farmers, now and for generations to come.
We are constantly looking for new business opportunities to innovate, contribute and bring high-quality nutrition to the world. We build on a high performance and inclusive culture, act with a growth mindset and a go-getter mentality. That means people here are open, friendy and pragmatic. We are team players that seek collaborations built on trust and respect – and embrace the power of differences in order to grow together.
One of the reasons why our company is driven by our culture and our believe in the power of “we”. It’s in the our nature. For over 150 years, we treasure the uniqu nature of our differences. It is how we operate.